Archive Introduces The New Balance 471
Archive and New Balance introduced the new 471 sneaker with a breakfast for her event featuring a guided paint, sip and customize workshop by Fatima Koila - founder of STVCKD jewellery. Guests were treated to sounds by Cape Town DJs, QVANA and Autumn as they enjoyed DIY mocktails at the flagship Bree Street store.
THE 471
Creating a new silhouette is an opportunity to execute exactly what New Balance customers are looking for, rather than bringing back an exact replica of a retro style that customers already know and love. The 471 maintains New Balance’s ongoing seamless integration of performance history into its lifestyle offerings and was debuted by brand ambassador Cameron Brink courtside at this year’s NBA Paris Games, further highlighting the shoe’s stylistic versatility.
