BLXCKIE PUTS THE WORK IN WITH NEW SINGLE BACK INTO IT AND ANNOUNCES GLOBAL SIGNING TO DEF JAM
Today, award-winning South African rapper Blxckie announces his global signing to Def Jam Recordings with the release of his newest single Back Into It.
Fondly known to his following as SOMNYAMA, Blxckie has continually displayed a remarkable work ethic – which is heard on countless hit records, culture shifting collaborations and at live shows; and has extended his reach to broader audiences, earning him this international breakthrough signing with renowned Hip Hop label Def Jam.
Blxckie – who spent a few months in the United States earlier this year, holds an impressive array of accolades including a South African Music Award for Best Hip-Hop Album; a nomination at the Metro FM Music Awards; five nods at the South African Hip Hop Awards; two All Africa Music Awards nominations, and a BET Hip Hop award nomination for Best International Flow in 2022.
Turning the hype up leading to the release of a highly anticipated music drop this year, Blxckie announced new music to his fans on social media this week after previewing Back Into It on stage. Continuously carving his own way and flexing his flow, Blxckie once again showcases his rap skill in this stand out single, that is laced with his signature intro tag Ye x 4, high paced verses, and a lit chorus to elevate him as he gains international attention. Recorded in Atlanta Georgia, Back Into It produced by Isaiah Kaleo, Lodoni and mathiastyner packs a punch.
Sharing his excitement on the new single and his international signing, Blxckie had this to say on joining Def Jam Recordings– “It feels incredible to be recognized by and ultimately join an international label at this stage of my career. It’s a testament to the work I’ve put in with my music over the years and drives me to go even harder in studio.
Back Into It is my first drop with Def Jam, which I’m so excited to share with my fans and the world!”
Coupling his new single release with a music video directed by Shala The Unicorn, Blxckie superbly illustrates his hustle game and ability to break through borders as SOMNYAMA in Orania.
Back Into It drops today on all digital platforms, be sure to stream and watch the official music video.
"Back Into It" premieres at 18h00 SAST
WATCH IT HERE
In photos left to right: Blxckie in studio in Los Angeles, US; Tunji Balogun (CEO Def Jam Recordings) and Blxckie in Los Angeles, US; Blxckie at Def Jam offices in Los Angeles, US.
Photography by: Alberto Javier
Look out for more exciting news and announcements from Blxckie.
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