CONVERSE INVITES FAMILIES TO FALL IN LOVE WITH EVERY STEP FOR VALENTINE’S DAY
Converse is introducing the BeMY2K pack – a collection of marquee silhouettes across footwear and apparel for those looking to spread love to someone special this Valentine’s Day.
The pack consists of five distinct footwear styles for adults including the Run Star Legacy CX, Run Star Hike Platform, Chuck Taylor All Star Lift Platform, Chuck 70 and classic Chuck Taylor All Star silhouettes. Each style features heart shaped prints, with subtle detailing along the toe cap, tongue, laces and even the outsole.
Taking inspiration from Y2K style, which popularized bedazzled accessories with hearts and reflective elements -- the Valentine’s Day pack romanticizes the past and encourages nostalgia with details including rhinestone laces and eyelets. From easy-on styles to heart adorned high-tops, there’s a shoe for everyone.
Chuck Taylor All Star Lift Platform
Elevation styles extend into kid’s offerings through the Chuck Taylor All Star EVA Lift, which features foil hearts and silicone graphics, as well as two variations of the classic Chuck Taylor All Star. Both versions of the high-top shoe’s durable canvas upper features a red heart foil graphic with Converse Hybrid Foam cushioning for comfortable play. Additional styles for kids include a Chuck Taylor All Star Easy-On in infant sizing.
Rounding out the collection are Adult slim fit unisex tees, crewneck sweaters and a backpack.
The BeMY2K Valentine’s Day pack will be available at Converse.com, Superbalist and Converse stores (Sandton, Mall of Africa, Menlyn Park Shopping Centre, Canal Walk, Gateway) from 7 February 2024.
For more information about Converse products, its collaborators, and upcoming drops, visit www.converse.com
Connect with Converse South Africa on social media by following @converse.za and #CreateNext #BEMY2K