The DStv Content Creator Awards is thrilled to announce a new and exciting category for the 2024 edition — the Spirit of Africa Award, proudly presented by Amarula Premium African Gin. This unique accolade will celebrate content that truly embodies the rich, vibrant, and diverse essence of Africa.

This year's awards invite content creators from across South Africa to submit their most compelling videos that showcase what it means to be unmistakably African. Whether it’s through art, fashion, travel, food, or any other medium, creators are encouraged to let their creativity soar. The winning entry will receive a cash prize of R20,000, along with the distinction of being the first-ever recipient of this prestigious award.

"At Amarula, we believe that Africa’s spirit is one of unparalleled optimism and rich cultural diversity. The marula fruit is itself a vessel of infectious African energy that inspires positivity," comments Maisha Mamabolo, Brand Manager: White Spirits & Liqueurs at Heineken Beverages. "The Spirit of Africa Award is more than just a category, it’s a celebration of the storytellers who bring this ray of sunshine to life in ways that inspire and connect us all. We’re excited to see how content creators across South Africa will interpret and showcase what makes our continent so extraordinary."

To enter, participants must submit a video up to two minutes long that captures the essence of what it means to be African. Submissions must include the hashtags #AmarulaAfricanGin, #SpiritOfAfrica, and #DStvCCA, and are open exclusively to South African residents. The deadline for entries is 24 September 2024.

Don’t miss your chance to showcase your flair and creativity. Enter now and you could be the first to hold the prestigious Spirit of Africa Award, plus win R20,000!

The 2024 DStv Content Creator Awards take place on Saturday 12 October in Johannesburg. Tickets for this year’s extravaganza go on sale soon. To preregister for tickets, or for more information on the DStv Content Creator Awards, visit www.contentcreatorawards.co.za