Proudly South African is honoured to be part of the country’s much-anticipated Hollywoodbets Durban July, taking place on Saturday, July 06, 2024, at the Greyville Racecourse. According to the eThekwini municipality, last year's racing event hosted over 30,000 spectators and activated 1,500 job opportunities. The event contributed around R130 million towards the municipality's GDP, with a projected direct spend of R65 million.

Proudly SA is thrilled to announce its collaboration with the iconic event that aligns with its core mandate: to retain and create jobs. In addition to the good times that are always guaranteed in Durban, along with great weather, food, and music, the event possesses a tangible ecosystem. The industries that add to the event's value chain include the tourism, food and beverage, hospitality, and transportation sectors. Jobs that are created and sustained leading up to and during the July range from fashion and textile, hair and beauty, cleaning services, security personnel, the people who put up the branding, stage managers, artist managers, artists, and many other critical touchpoints that directly and indirectly bring the festival to life.

Happy MaKhumalo Ngidi, chief marketing and communications officer at Proudly South African, shared “The Hollywoodbets Durban July carries a significant value chain that is truly impressive. The event's core impact on numerous households is remarkable. Witnessing such influential entities support the localization agenda warms our hearts at Proudly SA. We are ready to ‘Ride The Wave’ and celebrate this iconic event's impact in South African homes. The racing event has been in existence for more than 100 years and is undoubtedly one of the biggest economic boosters for the City of Durban and the KwaZulu-Natal province, which highlights that it is more than just a weekend of horse racing, socializing, and fashion. It is in this spirit that Proudly SA endorses this vast job creation activity.

“The Proudly SA mandate seeks to influence local procurement in the public and private sectors, to increase local production and consumption, as well as to influence consumers to buy local in order to stimulate job creation. The Hollywoodbets Durban July strives to do the same, by stimulating the local economy of the city and province. This event speaks to many different sectors in the economic value chain that directly and indirectly create jobs during the Durban July weekend festivities,” added Happy.

The Hollywoodbets Durban July will take place on the 6th of July 2024 at the Hollywoodbets Greyville Racecourse. The theme for this year is “Ride The Wave.”

Concluded Ngidi, “This event creates an opportunity for jobs to be created which boosts the local economy of the KZN province. We would like to say well done to the event organizers for the successful continuation of this iconic event and the strides they are taking in building the local economy through supporting local businesses.”