Larry Jackson & Ike Youssef’s gamma. Signs South African Powerhouse ANATII in Landmark Distribution Deal
Larry Jackson and Ike Youssef’s gamma., the groundbreaking music and media company known for its star-studded roster that includes USHER, Snoop Dogg, and Rick Ross, has signed South African music phenomenon ANATII in an undisclosed, record-breaking distribution deal. The collaboration cements ANATII’s position as a global force in music while highlighting gamma.’s commitment to elevating African artistry to unparalleled heights.
This partnership marks a historic milestone for the African music industry, with gamma. leveraging its innovative platform to bring ANATII’s creative genius to a worldwide audience. A multi-award-winning artist, producer, and songwriter, ANATII boasts an illustrious career that includes a Forbes 30 Under 30 nod, a Grammy Award for his songwriting on Beyoncé’s "Brown Skin Girl", and collaborations with global heavyweights such as Tiwa Savage and Busta Rhymes.
For Sipho Dlamini, gamma. President/MD Africa & Middle East, signing ANATII was a strategic move to expand gamma.’s footprint in Africa while reinforcing its status as a global industry leader. "ANATII is a once-in-a-generation talent whose work transcends borders and genres. His ability to craft deeply resonant music that speaks to both the heart of Africa and the global stage makes him a perfect fit for gamma.’s vision," shares Dlamini. "gamma. is about pushing culture forward and breaking barriers, and ANATII embodies exactly that spirit."
ANATII, celebrated for his boundary-pushing sound and ability to fuse hip-hop, Afrobeat, and spiritual elements, sees the partnership as a defining moment in his career. "gamma. being a media and technology enterprise is exactly what makes this a fitting partnership. For me, this represents the next chapter; we’re about to show the world the depth and power of African creativity."
gamma. has quickly become a powerhouse in the music world, challenging traditional industry norms with its artist-focused model. Since its launch in 2023, gamma. has built a reputation for identifying and nurturing boundary-breaking talent. Signing ANATII is testament to their commitment to diversifying its roster and spotlighting African music as a dominant force on the global stage.
Music lovers can expect a wave of new releases, international tours, and cross-media collaborations that will redefine how African music is experienced globally. ANATII’s ability to bridge cultures, combined with gamma.’s visionary approach, promises to deliver a legacy of impactful music and storytelling.
This signing is more than just a deal—it’s a cultural movement. By bringing together one of Africa’s brightest stars and one of the most innovative global platforms, ANATII and gamma. are setting a precedent for how African talent is represented and celebrated on the world stage with the release of his upcoming album, BOOM SZN out 13 December 2024.
About gamma.
gamma., founded by CEO Larry Jackson and President Ike Youssef, is a modern media and technology company transforming how artist-entrepreneurs create, distribute, and monetise their content. Through its wholly-owned technology and rights management platform, Vydia, gamma. facilitates over 10,000 monthly releases while empowering artists to reach global audiences.
Headquartered in Los Angeles, gamma. operates across seven global offices in New York, London, Miami, Nashville, Lagos, Johannesburg and Dubai.
thegamma.com I Vydia.com
About ANATII
ANATII is a South African artist, producer, and songwriter whose genre-defying sound and visionary artistry have earned him accolades, including a Grammy Award and recognition on Forbes’ 30 Under 30 list. Known for his innovative approach to music and collaborations with global superstars, ANATII continues to push boundaries and elevate African music on the international stage.
Connect with ANATII
FB: @ThisIsAnatii
X: @ANATII
IG: @ANATII
TikTok: @electronicbushman
