Levi's® has launched a nationwide hunt for the oldest pair of 501® jeans in South Africa. To celebrate their 150th birthday this year, the brand is calling on all fashionistas, denim-lovers, and collectors to take up the challenge and stand to win R15,000, along with additional prizes up for grabs.

Levi's® 501® jeans are more than a pair of pants. These iconic jeans have cemented themselves as a symbol of individuality and self-expression, encapsulating the ethos of generations past and present. To celebrate the countless stories told by Levi's® 501® jeans over the past 150 years, Levi’s® presents the The Oldest 501® Hunt—a nationwide search for the oldest pair of 501®s. 

Whether they’re in the back of your cupboard (or your parents’ cupboard), hidden in a thrift store, or you’re wearing them right now, Levi's® wants to hear about it. The Oldest 501® Hunt is a chance for us to share our personal histories, celebrate timeless craftsmanship, and to be a part of a new chapter of fashion.

To enter, participants need to click "Join the Hunt" on the Levi's® website, fill out a form with their details, upload images of their 501® jeans, and hit submit. Levi's® will then contact shortlisted participants. For more information and to enter, visit the Levi's website. Happy hunting!

The Oldest 501® Hunt presented by Levi's® is open to all South Africans over the age of 18. Terms and conditions apply. Entries close 30 June 2023.