LLOYISO UNVEILS NEW SINGLE “I HATE THAT I CARE” OUT NOW
Today, South African singer and songwriter Lloyiso shares his emotionally charged new single “I Hate That I Care” out now via Universal Music Group South Africa/Republic Records.
Listen to “Hate That I Care”: HERE
The track’s uplifting synths and bold drums complement another towering vocal display by Lloyiso. His dynamic voice rings out as he opens up about a relationship on the brink. Struggling to hold on, he confesses, “I hate that I care.” Once again, he holds nothing back as evidenced in his spirit-rousing performance. The track is produced by Grammy-winning producers Paul Phamous (Jonas Brothers, Dua Lipa, Frank Ocean) and Ethan Schneiderman (Young The Giant, Corey Harper, Tove Styrke).
“I Hate That I Care” arrives on the heels of “Real Love” with mega DJ and producer Martin Garrix, which has become a TikTok favorite. The track followed Lloyiso’s “You’re So You,” which has tallied millions of streams worldwide. Earning acclaim, SWEETY HIGH raved, “Lloyiso is one of the most instantly captivating voices in the industry today.”
Lloyiso continues to dominate the South African scene with three nominations at the South African Music Awards (Best Pop Album, Best Male Artist, Best Newcomer), which takes place today in his home country. He will also perform at Rocking the Daisies tomorrow and at South Africa’s Calabash Festival in January.
Stay tuned for more music from Lloyiso.
Get ready to feel his voice, artistry, and spirit!
About LloyisoHailing from just outside of Port Elizabeth, South Africa, singer, songwriter, and producer. Lloyiso wields the kind of voice that instantly tugs at heartstrings. It’s the kind of voice that shines in any arena—whether in front of a laptop camera or under the lights of a festival stage. It’s the kind of voice that makes you stop what you’re doing and sing along. At 16-years-old, he appeared on South African Idol and placed fifth in the competition. Following “three weeks at university,” he left school and focused on music inspired by the likes of Sam Smith and Travis Scott. He performed anywhere possible, singing in exchange for dinner at local pubs. He even recorded in English and ten different African languages. Taking over social media, Lloyiso amplified his voice globally by posting covers on Facebook before embracing YouTube. He gained the endorsement of everyone from Kygo to Tyga and gradually amassed an enthusiastic audience. Nailing viral renditions of Rihanna, Billie Eilish, Lewis Capaldi, and more, he launched his TikTok during 2020, generating tens of millions of views and attracting the attention of labels worldwide. Finding his home, he notably made history as “the first South African artist signed to Republic Records.” In 2023, he will continue to connect like never before with new music and much more to come this year.
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