Since its launch in the 1960s, Cadbury Lunch Bar has been a beloved part of South African culture and daily life. However, a conspiracy theorist believes there could be an extra-terrestrials connection to this iconic chocolate bar. Bra Lucas Sithole, also known as ‘The Lunch Bar Man’, has dedicated over 60 years to uncovering the links between Lunch Bar and extra-terrestrial activity. This World UFO Day, the conspiracy theorist appeals to Mzansi to help him solve this delectable mystery and unlock the secrets of the ‘much, much more munch bar’.

Commenting on this intriguing theory, Lara Sidersky, Mondelēz International category lead for chocolate in sub-Saharan Africa, says, "While we cannot confirm or deny Bra Lucas's theories, we are thrilled to see his passion and enthusiasm for Cadbury Lunch Bar. We want to help him get to the bottom of this extra-terrestrial mystery by amplifying his call to all South Africans to join us in celebrating the rich heritage of this beloved chocolate bar and explore the fascinating connections he has uncovered."

Mzansi joins Bra Lucas to solve the mystery

To help curious South Africans dive down the rabbit hole with Bra Lucas and help crack the case, Cadbury has launched [www.TheLunchBarMan.co.za]. This interactive site allows amateur sleuths and Lunch Bar lovers to immerse themselves in the legend that has captivated the country for over five decades, and be rewarded for their efforts in helping to solve this mystery!

"Bra Lucas' story and the lengthy investigations showcase Lunch Bar’s extraordinary place in South Africa's heart and history. The Bra Lucas mystery is a fun, engaging way to celebrate Lunch Bar's heritage while sparking Mzansi's imaginations,” adds Sidersky.

Decades of delectable discoveries

When asked how his conspiracy theory came about, Bra Lucas said, “I've been investigating Lunch Bar's link to UFO sightings and alien activity in South Africa since the 1960s. Recent events, like the Lunch Bar shortage coinciding with NASA's first public meeting on UFOs, have only strengthened my resolve to get to the bottom of this.”

Bra Lucas has meticulously documented a timeline of strange ‘coincidences’ connecting Lunch Bar and UFO phenomena over the decades:

·        1960s: Lunch Bar was launched in the same decade as the first reported UFO sighting in South Africa.

·        1980s: The "Much, much more munch bar" Lunch Bar TV advert airs, while allegedly leaked documents claiming an alien craft was intercepted in Botswana by the South African air force.

·        1990s: The iconic Lunch Bar "Makatini" advert runs, as more alleged leaked reports describe a crashed alien craft and three captured extraterrestrials in Lesotho.

·        2009: Lunch Bar's "Oviaas" adverts launch in the same year South Africans witness formations of unidentified orange-red objects flying between Middelburg and Witbank.

·        2023: Next year, Lunch Bar is turning 60, while NASA is having conferences about UFOs.

Bra Lucas asserts, "It’s oviaas the timeline of events speaks for itself! There's something about Lunch Bar that keeps calling everyone, and maybe everything, back for more. It must be that out-of-this-world crispy, crunchy, chocolatey taste sensation. It's no wonder word has spread to the stars!"

While some may doubt Bra Lucas' theories, his conviction is unshakable. "Sure, I sometimes worry 'they' might catch me, but I think we both love Lunch Bars so much we'd get along just fine. I can't wait to meet them so we can finally unravel this mystery together."

South Africans can head to [www.TheLunchBarMan.co.za] to unlock the secrets of the "Much, much more munch bar", or join the conversation using the hashtag #TheLunchBarMan to see if they can help Bra Lucas prove that Lunch Bar has a fan base that's simply alien.

For more information, keep an eye on TikTok: @thelunchbarman