Popular chocolate brand uplifts the next generation of game-changers through mentorship and monetary investments

Johannesburg – Nestlé BarOne, one of South Africa’s favorite chocolate brands, is on a mission to empower the everyday hustler by kickstarting their ambitions, big or small, through an R25 0000 cash investment and mentorship from experienced industry leaders.

Through Nestlé Bar•One’s The Next One campaign, 25 eager South Africans all stand a chance to get closer to their goals by simply buying two Nestlé Bar•Onechocolates and sending a WhatsApp message with “25 Hours” to 073-085-2130. In partnership with renowned radio station 94.7 FM,  25 winners will be announced during a live 25 hour broadcast in honour of the campaign on the 25th of October 2024.

According to Trading Economics the current unemployment rate in South Africa rose to 33.5% in the second quarter of 2024 and the Global Entrepreneurship Monitor  reports that fifty-two per cent of youth in Sub-Saharan Africa express an intention to start a business. These insights are what inspired Nestlé Bar•One to roll out an initiative that directly addresses the realities of being an unemployed South African who is eager to change their own lives and those around them. While Mzansi’s citizens can be considered game-changers, they are not exempt from the valuable life lessons that mentorship can offer and the practical advancements that come with capital injections.

Pumeza Chilembo Senior Brand Manager, Nestlé Bar•One  at Nestle East & Southern Africa region (ESAR) passionately states; “We want everyone in the country - both young and old - to remain motivated on the path to achieving their next dream by funding 25 lucky South Africans with R25 000 towards their next opportunity, as well as a mentorship program which is aimed at imparting skills and inspiration.”

“The mentorship program is aimed at imparting knowledge to people across the board; from spaza shop owners looking to grow their stalls, young fashion designers launching their streetwear brands, to content creators that need production equipment – the list is endless. The intent behind this campaign is to equip people with the practical knowledge and capital they need to take a step closer to achieving their next successful venture.” Pumeza adds.

This year has been exceptional for the brand, having built a reputation of helping people push into that 25th hour when they might need energy and inspiration the most. Early in August 2024, the brand partnered up with the DSTV Content Creator Awards for a creator-focused workshop that shared insights for emerging content creators looking to collaborate with local and global brands. Nestlé Bar•One is now presenting an opportunity for 25 eager South Africans to take part in a competition that offers access to a full learning journey with the brand and distinguished mentors to unlock the dreams of each of the 25 participants.

The campaign will run over the course of September and October and all South Africans are advised to keep their eyes glued to Nestlé Bar•One’s social media pages – follow @BarOneSouthAfrica on Facebook and @BarOne_South Africa on Instagram. The terms & conditions of the campaign can be found here.