RISING OPIUM SENSATION DESTROY LONELY DROPS EXPLOSIVE DEBUT ALBUM IF LOOKS COULD KILL
Today, rising Atlanta artist, Destroy Lonely releases his highly anticipated debut album, If Looks Could Kill via Opium/Interscope Records. The album features 26-tracks including an undeniable new single "how u feel?," which oozes casual confidence and irrepressible style. Alongside the album release Lonely also shares an original horror film titled, “Looks Killa.” In the film he explores an alter ego while embodying an avant-garde character. “Look Killa” is set to go live on YouTube & Amazon Prime @ 9pm PST / 12am EST.
Listen to If Looks Could Kill HERE[CS1] . Watch “Looks Killa” HERE.
"how u feel?" was preceded by the hypnotic title track, which dropped in March. Lonely knew the power of the lead single before it was even released. A leaked version of the track accumulated over 200k streams, and after hitting the web, the leak spawned over 75 million views on TikTok. Lonely’s tweet listing the name of the song garnered 2.7 million views, and multiple fan uploads of the track propelled it to No. 11 on the SoundCloud U.S. chart for all genres. The official version dideven better. Floating over a hazy electric guitar line, Lonely emits easygoing cool as he drifts between flexes: “I just like to ball hard ball like Dellavedova/Don’t shop at Dover’s/Don’t shop at Nieman’s/Don’t Commit treason everything I do is for a reason.” Listen to “if looks could kill” HERE.
To date, the track has racked up more than 21 million streams on Spotify, and Lonely has also supported the massive track with a merch collab with ALYX. The run has been so exciting that even legendary fashion designer Rick Owens has shown his support. In addition to the title track and "how u feel?," other album highlights include "raver," "by the pound," "brazy girls," "redlight,"and "money & sex" featuring Ken Carson. See the full tracklist below.
This year Lonely also took the stage at several festivals including Rolling Loud LA, and Thailand. This followed his lengthy North American “NO STYLIST” headline tour. From there, beginning with a Berlin stop on March 9, Lonely performed his international run to crowds in Europe and the United Kingdom. This Summer he’s also set to perform at Rolling Loud Miami, Bonnaroo, Lollapalooza, Wireless Festival, and more.
The Opium Records artist began generating serious momentum after unloading NO STYLIST, a project coated in splashes of luminous warbles, dexterous flows and all the energy of a blossoming superstar. The project, and its follow up, this past fall’s NS+ (ULTRA), have earned him spots on 2023 artist to watch lists like Complex, Billboard, Pigeons & Planes, Alt Press, HipHopDX, The CFDA, Zane Lowe, Spotify, Genius, and more.
With If Looks Could Kill, Destroy Lonely proves that he's far more than an artist to watch, he’s already a leading figure in rap’s next generation.
IF LOOKS COULD KILL TRACKLIST:
DIGITAL Tracklist:
1.how u feel?
2. if looks could kill
3. fly sht
4. which one
5. raver
6. came in wit
7. by the pound
8. all the time
9. biggest problem
10. chris paul
11. superstar
12. new new
13. right now
14. which way
15. wagwan
16. moment of silence
17. brazy girls
18. goin up
19. passenger
20. promo
21. worth it
22. redlight
23. make sum work
24. safety (interlude)
25. your eyes
26. money & sex (bonus) with Ken Carson
CD BONUS Tracks:
26. too damn rich
27. spillin
PRAISE FOR DESTROY LONELY:
“Destroy Lonely is not a symptom of hip-hop’s newest cultural shift—he’s the harbinger of a new and futuristic sound taking shape in front of our eyes.” – Pigeons & Planes
“It seems like everything that has ever happened in the history of music (and mankind) has led to Destroy Lonely.” – Ones To Watch
“Destroy Lonely is a star” – COMPLEX
“helping push the sound forward.” – HipHopDX
“eclectic ear for beats that skews toward twinkly, atmospheric beats that functi
on like canvases, his voice vivid splashes of paint” – The FADER
“cemented himself as one to watch” – Alt Press
