Since it was founded in 1958, Reebok has been synonymous with innovation and excellence in sports. Today, the brand is thrilled to announce a new partnership with one of South Africa’s premier high schools, Paul Roos Gymnasium in Stellenbosch. This five-year agreement—which includes a bursary for a deserving student to cover their tuition throughout their highschool career—is a collaboration centred around igniting passion, inspiring potential, and getting people to move.

Paul Roos Gymnasium is renowned for its dedication to excellence in youth development and its impressive record of producing more Springbok rugby players than any other school in the country. Their approach aligns perfectly with Reebok’s mission to create products that boldly inspire human movement for all.

Their shared vision is perfectly illustrated by the school’s bespoke Performance Development Pathway Programme (PDP), which ensures that every learner has the opportunity to pursue excellence in their holistic wellness journeys. Through this partnership, Reebok's goal is to make notable progress towards the goals of the PDP and the fitness aspirations of Stellenbosch, becoming synonymous with youth athletic excellence in South Africa. Over the long-term, the brand aims to entrench itself in the greater community as a partner that inspires and adds value to healthy living.

At the heart of the PDP is the newly inaugurated Johan J Ferreira High Performance Centre, a state-of-the-art facility on Paul Roos Gymnasium campus. This sponsorship gives Reebok branding rights within the centre and enables the brand’s key initiative of supporting the objectives of the Paul Roos Gymnasium PDP. Underpinning their vision is Reebok’s commitment to promoting and providing the top-tier training footwear and apparel which not only ensures safety and comfort in movement, but also inspires and motivates.

This sponsorship gives Reebok a platform to impact lives and express itself through regular sessions focused on empowering learners and engaging the broader community; technical endorsements with the Reebok Nano X4 for the 1st XV rugby team and Performance & Conditioning Staff; and a sponsorship for a deserving student through their high school years as they embark on their journey to becoming a future leader. In addition, Reebok will host frequent fitness events to make elite athletic training accessible and promote a healthy, active lifestyle.

This partnership is a statement of shared values and a collective vision for the future. It’s redefining the landscape of school sports programs and community engagement in South Africa, setting new standards and inspiring the next generation to reach their highest potential.

Together, Reebok and Paul Roos Gymnasium are not just building champions—they're shaping a future where excellence, health, and community thrive.