Ready, set…uncork with us on the 26th – 28th of July 2024 at the Prison Break Market in Lonehill. The Proudly SA Local Wine Expo is back by popular demand, bringing wine lovers the best Mzansi has to offer straight from our local vines. This annual Local Wine Expo is an access-to-market opportunity for local winemakers who are members of the Proudly South African campaign. This event is more than just tasting and savouring the fragrant and robust flavours of the different wines that will be on offer during the four-day festivities, it’s about showcasing the variety and growth of the local wine industry.

The wine industry is one of South Africa’s biggest exports and contributors to the GDP. According to Economics writer, Claire Bisseker, the wine industry in 2019 alone contributed R16.9bn to the national GDP. This shows that the wine industry is a vehicle for economic change and job creation in South Africa. Because of the potential to create jobs and fight unemployment within the borders of our country, Proudly SA has dedicated itself to uplifting and spotlighting local winemakers and wine-adjacent sectors at the Local Wine Expo 2024.

Last year's instalment of the Wine Expo was a resounding success which saw 30 local wine exhibitors, of which 70% were female exhibitors of their various wine brands. A few winemakers even sold out by the second day of the event! This has shown how much South Africans love a good bottle of wine and are willing to support local brands. So, get out your local winter boots, and coats and join us at the Prison Break Market for the third annual Proudly SA Wine Expo, which is now four days!

Admission is free, which provides attendees the opportunity to engage with exceptional wine exhibitors, learn about their unique winemaking techniques, and savour a beautiful array of fine wines.

To register for the event, https://tickets.tixsa.co.za/event/Proudly-SA-local-wine-expo-2024. Spaces are limited, so be sure to secure your spot early. Follow us on Instagram (@proudly.sa), Facebook (@proudlysa), TikTok (@officialproudlysa) and Twitter (@ProudlySA) for the latest updates and sneak peeks leading up to the event.

Strictly no children under the age of 18 will be allowed at the venue. In the spirit of promoting safe driving, Proudly SA requests that guests drink responsibly and to never drive under the influence of alcohol. Patrons are encouraged to use e-hailing or chauffeur services or to have sober designated drivers.