2024 has been a transformative year for leading skincare brand SKIN functional, marked by ground-breaking collaborations, award-winning product launches, and remarkable achievements that underscore the brand’s commitment to innovative skincare and sustainability.

Empowering Through Education: Woolworths Skincare Masterclasses

“With our partnership with Woolworths we were able to deliver engaging Skincare Masterclasses, empowering consumers with knowledge about skincare science, product efficacy, and tailored routines. These sessions further solidified our commitment to demystifying skincare jargon and establishing the brand as a trusted authority in skincare education,” explained Shannon Dougall, Founder of SKIN functional. 

Headline Sponsor for GQ Magazine Grooming Masterclass

In a landmark partnership, SKIN functional served as the headline sponsor for the GQ Magazine Grooming Masterclass. This premier event highlighted the brand’s relevance in the male grooming market and showcased its versatile product range to a diverse audience. This was a milestone in the brand’s outreach to their male audience showcasing that skincare is for everyone and showcasing the brand as an inclusive company that creates effective skincare for everyone. 

Award-Winning Excellence in Beauty

The brand had several new launches this year and some of these products earned top accolades from prestigious top tier media publications in beauty. The 4% Liposome Moisturiser won in the prestigious Women & Home Beauty Awards and the new Cleansing Balm being a fan favourite won in the GLAMOUR Beauty Awards. These awards celebrate the brand's commitment to delivering high-performance, science-driven formulations that resonate with consumers and experts alike.

Shannon Dougall: A Visionary Leader in Sustainability

The brand’s founder, Shannon Dougall, was honoured with the Sustainability Game Changer Award at the GLAMOUR Women of the Year Awards. This recognition reflects Shannon’s unwavering dedication to creating eco-conscious skincare solutions and advocating for a greener future in the beauty industry.

“We aim to reshape the industry’s approach to skincare by prioritising quality ingredients and eco-conscious solutions. Through SKIN functional, we have championed a movement that empowers consumers to make informed, sustainable choices,” added Dougall. 

Unforgettable Moments at the Woolworths Summer Escape Event

The company also took part in the Woolworths Summer Escape Event, a vibrant celebration of summer trends and lifestyle innovations. The event showcased the brand’s ability to seamlessly blend into the fabric of South African beauty and culture.

A Year of Record-Breaking Media Impact

In 2024, SKIN functional was present and placed in all relevant media publications and have garnered solid and fruitful relationships with all its partners within the media and influencer market, which is a testament to the brand’s powerful storytelling, strategic collaborations, and the loyalty of its growing customer base.

“As we close this milestone year, the brand remains steadfast in its mission to redefine skincare, inspire confidence, and promote sustainability. With ambitious plans for 2025, we are poised to continue its upward trajectory, delivering meaningful impact in the beauty industry and beyond,” concluded Dougall.