In its sophomore year the Stimorol FlowLab ups the ante by providing a unique platform that brings together passionate music enthusiasts and talented creators. Since inception FlowLab has created an unprecedented opportunity for collaboration and knowledge-sharing.

This year the Stimorol FlowLab will further accelerate artistic growth by hosting a workshop in August where established artists will assume roles as mentors to their emergent counterparts. The workshop's content will see experts in the music industry in position to educate and address challenges typically faced when navigating the profession. Celebrated artists such as Kamo Mphela, Major Steez, Musa Keys and Dee are expected to be key guides at the workshop.

Stimorol has provided music makers with experience and opportunities of access to the industry. The FlowLab platform launched a playlist for last year's crop of artists in residence whereby their song creations were adapted onto the Manifesto video. One of the distinguishing features of FlowLab is its commitment to fostering a vibrant community of artists by offering support to their music videos productions. This has established a culture of giving back to the music industry and upskilling up and coming musicians.

“We are thrilled to be entering our second year of FlowLab. Our mission remains to build a community to bridge the gap between music lovers and makers. The response we've received since our launch has been truly remarkable. This year we are excited to continue providing more opportunity and a collaborative environment that empowers musicians to explore their creativity, refine their skills,

and connect with like-minded individuals", says Masego Letsebe, Brand Manager Of Stimorol

A major success for artists found on the platform last year was their introduction to the live event scene to showcase their talents. This grand gesture of exposure has also seen artists make appearances on a Spotify playlist, the new stimorol advert and some bracing the coveted Cotton Fest stage. All in all it is testament that Stimorol’s FlowLab is an invaluable platform that invests in artistic growth by opening doors.