JABU STONE BLENDED OILS LAUNCH UNFOLDS A COLOURFUL AND THOUGHT-PROVOKING COILMMUNITY CELEBRATION

Revered natural hair care brand, Jabu Stone launched its new Blended Oils product with an inspiring and attentively curated event titled, Coil Conversations. In its third installment, the Coil Conversations were designed to be a platform to unpack and engage on matters pertaining to hair, particularly the natural hair journey and experience.

Hosted on 17th September 2022 at the stylish and proudly local eDikeni restaurant in Sandton – there was an undeniable alignment in the venue, the hand picked guests, the panelists and the overall conversation. The day was filled with authentic experiences- positive and negative, insights, education and enlightenment from a sea of unique lived experiences.

The topic of beauty standards, particularly around hair, has been a long and layered reality including childhood experiences, spirituality and identity, corporate gatekeeping, cultural stigmas and many other others. MC and conversation facilitator, Spitch Nzawumbi flawlessly captured the personal stories of the panellists which are all interconnected to the stories of ordinary naturalists and the history behind the creation of the renowned brand, Jabu Stone. The well-rounded and diverse panel members who have held the flag high by their own right consisted of Renate Stuurman, Khumo Ngwenya, Ntombomzi Bomzi Lekgoro, Tamryn Seopela and founder Mr Jabu Stone.

 “What makes this event very meaningful is that every year we have a different take, which stipulates how the coilmmunity is ever-evolving and must be scrutinised, embraced and celebrated. We have experts, enthusiasts whose passion is all directed to celebrating our hair, and right here is where we blend both worlds in understanding the experiences if the consumer and what the brand has to offer, ” commented Jabu Stone Brand Manager Tumiso Mathebula, “Every year opens our eyes to the needs and experiences of our valued consumer, while providing enlightenment and engagement with like minded individuals, and as a brand that in itself is priceless.”

The Jabu Stone Blended Hair Oils are available in all major retailers.