TSHEPO, a luxury African denim and lifestyle brand founded in South Africa, is excited to announce the launch of its new heritage campaign, We, The People. A celebration of South Africa’s diverse cultural landscape, drawing inspiration from the kaleidoscope of languages spoken across the nation. This campaign emphasises the values enshrined in the South African Constitution, highlighting the unifying power of our shared heritage and diverse languages.

“At TSHEPO, we believe in the power of unity through diversity. Our campaign, ‘UNITED IN OUR DIVERSITY – FROM HERITAGE TO LEGACY,’ captures the essence of our collective identity, reflecting the richness of our cultural tapestry and the stories that define us.” Says, Tshepo Mohlala, Founder and Creative Director at Tshepo Jeans.

The We, The People campaign brings together a diverse group of influential South Africans, including celebrities like Pearl Thusi and Mzwandile Ngubeni, who amplify the message of unity. The campaign features 12 exclusive T-shirts, each representing one of South Africa’s 12 official languages, celebrating the nation's strength through its diversity.

WE, THE PEOPLE | THINA BANTU | RENA BATHO | HINA VANHU | TSINE BANFU | RONA SETJHABA |  ONS DIE MENSE | RINE VHANTHU | HINA VANHU | THINA ABANTU

RENA BATHO |  RONA RE LE BATHO

‘We, The People’ is more than just a slogan—it’s a call to action, a movement built around the core pillars of human dignity, equality, and community. Rooted in the first three words of the South African Constitution, the campaign draws inspiration from the phrase ‘United in Our Diversity,’ emphasizing the strength that comes from embracing our differences.

We, The People is an inspiring tribute to South Africa’s vibrant heritage, diverse languages, and the unity that binds us together. 

Timed to coincide with South Africa’s Heritage Day in September, the campaign is a fitting tribute to what makes South Africans unique—a nation woven together by a shared heritage and distinct cultural identities.

“We are a heritage brand because of where we come from, and a legacy brand because of what we aspire to represent for generations to come,” Mohlala adds. “We are proud yet humble, refined yet deeply connected to our roots. TSHEPO is sophisticated, artisanal, and timeless, capturing the unifying spirit that resonates with those passionate about South Africa.”

TSHEPO’s purpose is to weave stories through denim, connecting communities and celebrating the artistry of African craftsmanship. The brand aims to inspire and unite people worldwide, showcasing garments that are not only meticulously crafted but also rich in cultural narratives.

For more information about TSHEPO and the "We The People" campaign, please visit www.tshepo.shop  or follow us on @tshepojeans on social media.

Link to video:  https://youtu.be/mnxVkrtfXrY?si=44jHZpUqgErUC18R