Stimorol, the gum brand that knows how to keep the fun going, is thrilled to introduce its latest innovation – the new Double layer, centre-filled Infinity Range. With four exciting new Flavours that are double layer and centre-filled, Stimorol is doubling the flavour and doubling the fun!

Say hello to Watermelon + Peach, Raspberry + Lemon, Mint, and Strawberry + Lime - the new stars of the Infinity Range. Each chew promises a burst of flavour that will leave you wanting more with every bite.

Earlier this year, the brand launched its "Flavour the Moment" positioning, inviting consumers to savour every taste experience but also transform each mundane moment into a flavourful and fun one with the help of Stimorols flavour sensations. The new TVC and campaign cemented #StimorolFlavourTheMoment as the new chew on the street, taking those “meh” moments to “OH YEH” moments , now South Africans can experience the flavour with double intensity with the new infinity range…..one chew at a time…

The new Infinity Range takes this to the next level, offering bold and exciting flavour combinations that will offer a flavour experience, but one that also last longer.

According to Lauren Masego Letsebe as the Brand Manager at Mondelez for the gum and candy division, innovation is the name of the game in the gum category. "At Stimorol, we believe in pushing the boundaries and delivering the longest-lasting chew around. Our new Infinity Range is a testament to our commitment to keeping things fresh and fun for our customers."

The Stimorol Infinity Range is now available in stores nationwide.

• Interesting fact: South African consumers have a strong preference split into mint vs fruit flavours. Spearmint & Strawberry are both at the top of the flavour rank.

• Mouth Freshness, Long Lasting Flavour and texture quality are the main drivers for your choice of chew